Content is one of the reasons why the internet community is so lively. Every day, millions of content are released on the internet. One of the problems that often arise about content marketing is content theft. Plagiarism has become a serious problem in the internet world. You certainly know how easy it is for someone to grab content from various websites. Just highlight the writing they want, right-click, and copy everything. It’s also easy to steal pictures. Just right-click and save the image. Then they can use the text and images on their website and acknowledge it as their own. In recent times, protecting website content has become increasingly popular. One of the foreign media, Inc., recently took steps to protect their content by not giving access to website visitors who have not registered. This makes their content exclusive and helps protect their content from plagiarism and spam. Indeed, now you don’t need to worry because Google’s algorithm makes this search engine smarter in detecting who the real content owner is. However, there is still a chance that your content thief will rank higher than you on the search results page. Unfortunately, there isn’t a completely successful way to keep people from stealing your content yet, but there are still ways you can make your content harder to copy. In this article, we’ll cover some of the ways you can protect your content. But before that, let’s discuss what content theft is.

Original Content and SEO

We are sure you already know that original content is the main and most important factor in SEO. With original content, it is hoped that your website can get a lot of traffic, backlinks, and of course customers. This is one of the reasons why content marketing is a marketing strategy that is often considered a superior and sustainable strategy. Google itself assesses the originality of content as a measuring tool for ranking on search results pages. Previously, many blogs and websites had managed to rank high on search results pages with plagiarized content. But now Google is making it even more difficult. In February 2011, Google released Google Panda which is used to monitor spam content in the Google Index and ensure that the content becomes more user-friendly. Until now, Google is still updating its algorithm so that the content that appears on the first page of search results is original.

Content Theft Method

There are many types of content theft that are often carried out. But there are two types of content theft that most often occur, namely content scraping and hotlinking.

Content Scraping

Most content theft uses a simple method of copy and pasting to steal and plagiarize content from other websites and then release it on their website. This method is known as content scraping. Many websites do this and many of these websites rank higher on Google than the original website. This is also easy to do because several tools can be used to do the automatic content scraping. But you don’t need to worry because now many tools can be used to avoid content scraping. We’ll cover these tools below.


Hotlinking is using images, videos, or files hosted and served from other websites within your content. What is meant here, hotlinking is when you do not upload the image, file, or video to your website and use a link from another website. This way, you serve this content to your website visitors and other people pay for the space and bandwidth of that content on their website. Websites like YouTube, Instagram, Flickr, and so on will permit you to hotlink by giving you an embed code so you can serve images, videos, and other types of content to your website or blog. Some websites allow you to upload content such as banner images to their website and provide you with HTML or Javascript code so that you can display the content on your website. This does not include hotlinking on content theft. Hotlinking can only be considered theft if you use images and data hosted on other websites on your content without the permission or knowledge of the content owner.

Tracking Your Plagiarized Content

There are several ways you can track whether someone is plagiarizing your content and placing it on their website. One easy and free way to do this is to take advantage of Google Alerts. This tool from Google can help you track all of your original content indexed by Google. Every time your content is taken and placed on another website, Google will send an alert or warning.

Using Google Alerts

Google Alerts collects search engine results based on several criteria. After collecting the results, Google Alerts will then send you the report. This can help you see what information is out there about your company, the popularity of your content, and the potential competition.

You just visit or type Google Alerts on your Google page.

After that, enter the keywords you want to track in the fields provided. After you type in the keywords you want to use, several options will appear that you can configure to suit your needs.

  • How often

How often do you want to get reports about your keywords? You have a choice of As it happens (when your keyword is mentioned), At most once a day (once a day), or At most once a week (once a week).

  • Sources

You can choose what types of content mentioning your keywords are included in reports from Google Alerts. You can choose from News, Blog, Web, Video, Books, Discussions, and Finance.

  • Language

You can choose in what language the content you want to track.

  • Region

This option gives you the freedom to choose from which region the content you want to track is from.

  • How Many

How much data do you want to get. Is it just good results or all content that mentions the keywords you are tracking.

  • Deliver to

You can choose whether you want this report to be sent to your email or to an RSS Feed.

If you have edited everything to your liking, all you have to do is click Create Alert and all you have to do is wait for an alert from Google.

Preventing Content Theft and Plagiarism

There are several things you can do to prevent content theft and plagiarism.

Modify your website’s .htaccess file

The .htaccess file is a configuration file on the Apache Web Server. This .htaccess file can be used to modify the Apache Web Server software configuration to enable or disable additional functions and features offered by the Apache Web Server software. You can learn more about this file in our article on .htaccess for WordPress. One of the things you can do with .htaccess files on your server protects your content from plagiarism and theft. You can add hotlink protection instructions to your .htaccess file to prevent other websites from using your images or content. To stop hotlinking, you can put the code below in your .htaccess file:

RewriteEngine on

RewriteCond %{HTTP_REFERER} !^$

RewriteCond %{HTTP_REFERER} !^http://(www\.)*$ [NC]

RewriteRule \.(gif|jpg|jpeg|bmp|zip|rar|mp3|flv|swf|xml|php|png|css|pdf)$ – [F]

Don’t forget to replace with your website URL. If you don’t want to tamper with website coding or file servers, you can try the following steps.

Install plugins to prevent content theft and plagiarism

For you WordPress users, you can prevent content theft and plagiarism easily, through plugins. WordPress provides several plugins that you can use to turn off a feature or function of your website that easily allows retrieval of your content. Here are some plugins that you can use to protect the content on your WordPress website.

  1. Yoast SEO

Maybe you are wondering why there is this one SEO plugin on this list? One of the most common problems with content theft is auto-posting and plugins that re-release your posts on other websites without any other attributes. This Yoast SEO plugin features an RSS menu that will help you add content directly to the top and bottom of each post in your RSS feed. Regardless of the content, there will be a special code that will allow you to add an attribution link to your RSS Feed. This is done so that every time your post is published, there will be a backlink to the original website from which the content was taken.

  1. WP-CopyProtect Plugin

This is a great plugin for those of you who experience content theft frequently. WP Copy Protect protects your content from theft by disabling the right-click option on your website as well as the Inspect Element feature in Google Chrome which makes it difficult for bots to copy content from your website or blog. Of the two, the most important is disabling right-clicking on your website to lock content and coding on your website. You also don’t need to worry about your website’s SEO because this plugin will not affect your website’s SEO. Search engines or search engines will still be able to read and crawl your website easily.

  1. WP Content Copy Protection & No Right Click

The WP Content Copy Protection & No Right Click plugin will protect your blog posts from being copied and even stolen by bots. This plugin will protect your Homepage, your website posts, and your website pages with several techniques like JavaScript and CSS. You don’t want your content to be stolen and plagiarized, right? Well, this one plugin can be an all-in-one content protection plugin to prevent content theft and plagiarism. This one plugin also does not affect the SEO of your website.

  1. Copyright Proof

The Yoast SEO plugin is not specifically designed to prevent content theft, although we found a way around using it to protect our content to some extent. Well, if this one plugin is made specifically to protect your content, it is the Copyright Proof Plugin. This one plugin gives you a digital signature stamp & certificate timestamp on every post on the website using this plugin. This can help a lot in proving ownership. In addition, there are many customizable options to customize the plugin, such as changing the color, size, and more so that it fits your needs.

  1. WP Content Copy Protection

This plugin is pretty good. This WP Content Copy Protection can protect your content from theft especially from people who are not tech-savvy. Because this plugin disables copying of your content either with mouse or keywords using ctrl+A, ctrl+C, etc. Apart from that, WP Content Copy Protection also protects your photos by removing their URLs. This disables chrome features like; inspect elements, source code, and more making it nearly impossible for bots to copy content from your site. The best part is that this plugin works in the background and doesn’t affect SEO in any way. This is a simple plugin. So just download, install, and that’s it. This plugin will do its job of protecting your content automatically so you don’t need to make any settings or configurations.


Content theft and plagiarism are not something that can be left alone. From this article, you can see that now, with the many tools available on the internet, it is very easy for website owners to track whether someone is taking their content. That way, you can protect your content from parties who want to acknowledge your content as their own. You have to be careful because there are still many people out there who prefer to take other people’s content rather than create their content. In this article, we have also told you the most common types of content theft. Hopefully, you can now take appropriate content protection measures to avoid plagiarism and content theft. If you want an easy way of prevention and you use WordPress, you can take advantage of the various plugins provided by WordPress. The plugins that we have mentioned above can help you protect your content and prevent plagiarism and content theft from your website so you don’t have to worry anymore. But keep in mind also, don’t let you install and activate too many plugins. Too many plugins on a website can affect website loading speed. You don’t want your website to be slow, right? Hopefully, this article can help you. If you know some other good tools or plugins or tips, you can put them in the comments column below!