Maybe you’ve noticed that articles from websites like BuzzFeed and Upworthy get a lot of clicks, views, and website visitors. What’s the reason? One factor that has succeeded in helping them bring in a lot of website visitors is that they have interesting and engaging article titles or headlines. The first thing someone sees when viewing content is the title. The content title is an important factor in selling content. For those of you who own an e-commerce website, your potential customers will make their first impression of your brand from the headlines you use. The main purpose of a content title is not simply to sell your goods or services. They must also be able to make readers want to read the article to the end. In digital marketing activities, the title or headline of content is used for SEO, email marketing, and social media marketing. Therefore, creating interesting and engaging content titles is a must. There are many commonly asked questions about headlines. How long should a title be? Is there a word limit? Should your title only be optimized for SEO? In this article, we want to share tips for making interesting and engaging content titles or headlines. If you want to know, let’s continue reading the article.

Use the 4U Formula For Your Content Titles

There is no right or wrong headline, but there are types of headlines that have been proven to work. By following a similar formula, the titles you create can encourage people to click on your content and read it. Melanie Duncan, a blogger, created the 4U formula. This formula is believed to encourage website visitors to read your content to the end.


Think about what kind of headlines you would click on when you were looking at your news feed. One of the types of article titles that you will usually click on is articles that offer something useful to you. You can also do the same; offer benefits to your readers in your title. Start by trying to understand what your audience wants to know and offer them that. This title should identify a problem and offer a solution. So is the content of the article. These points can be used by both companies offering products and services. Both of them can indeed help users to solve problems. Usually the types of articles that have headlines like this are how-to articles and listicles.


One way bloggers usually attract the attention of their readers is to make headlines that make an urgent feel. With an important title tone, ordinary people will be more attracted to click on the article. They certainly do not want to miss the news that is being talked about, helpful, and informative. Of the 4Us, Urgency is the most difficult point to do because this characteristic may not necessarily match the topic of your article. This point is used a lot in TV news.


People love to read something unique. Usually, something unique can immediately grab someone’s attention and make them want to click on the article. Most websites use puns in their titles to attract attention. One website that has unique titles is Buzzfeed.


You must often see article titles that use numbers. Well, the title of an article like this is what is meant by ultra-specific. Readers will know for sure what they will get if they click on this article. By making sure that your title has these four elements, you will attract the attention of more readers. In addition to the four elements above, there are still some tips you can do to create an interesting and engaging title.

Tips for Creating Attractive and Engaging Content Titles

To create an attractive content title and bring in engagement, here are the steps:

Make sure the benefits of the article can be seen from the title

If the title of your content promises a benefit, people will be encouraged to click and read the article. As noted above, people are more likely to click on an article if they know what they’re getting. Your title should convince readers that they will get something from reading your article. To do this successfully, you need to know your audience. One example of an article title that shows the benefits is an article from HuffingtonPost entitled “The Best Salmon Recipes For Quick and Easy Dinners”. From the title, people will know that from the article, they will get a salmon recipe that can be cooked quickly and easily for dinner.

Use comparisons in titles to grab attention

When you compare content titles, people will usually wonder what the relationship between the two is. Every day, people make many decisions. Content with titles that contain comparisons will make people curious. Why do content writers feel thing A is better than thing B? This will encourage them to read your article. In addition, comparison articles can also help readers to determine which thing or product is right for them.

Enter a number in the content title

One of the most popular types of content on the Internet is the listicles content type – that is, content in the form of lists. People enjoy reading listicles because they are easy to read and save time. Therefore, including numbers in the title of blog content can attract the attention of readers. If you browse the Buzzfeed website, you will see many headlines that have numbers in their titles. Articles that use numbers in their titles are usually articles that contain tips and tricks. Therefore, it’s a good idea to plan to try to make tips and tricks articles that readers of the article can immediately try.

Use keywords in the title

If you use keywords throughout the article, you should include them in the title as well. Readers will know what your article is about and what they can expect from reading it; as well as search engines. You can do this easily with a title like “What Makes (Keyword) So Important in (Keyword).” By including keywords in your title, you will attract more clicks and readers, get more shares on social media, rank higher in the SERPs, and get more website traffic. When someone searches for that keyword and Google shows it on the search results page, users will know that your post has what they are looking for. One thing you may need to remember is that titles are not just for articles. But titles are also used for every type of content you create; from videos, podcasts, emails, and even social media posts. The steps above can be applied to all of these content types.


The title or headline is the first thing people see of your brand before deciding whether to click on your content or not. While there’s no absolute way to write a title, there are some key formulas you can follow to create a better one. To get started, you should use the 4U formula. Your title should always be useful (useful), urgent (urgent), unique (unique), and ultra-specific (very specific). Turning your content into a do-it-yourself guide is a classic way of reassuring readers that they won’t regret reading your post because it can solve their problem. In addition, making them curious will also encourage website visitors to read the article. How can you write the title of your content? If you have any tips & tricks that aren’t in this article, leave a comment below! Hope this article helps!