We have often discussed how to create quality content, you are also of course familiar with this. Then what about content that is not SEO-quality? Is it just the opposite? Well, hold on. Several other points make content a bad influence on blog SEO. What kind of content is that? Let’s discuss them one by one.
Blog SEO Friendly Content Types
Here are ten types of content that are SEO bad. Let’s see.
1. Spelling and Typo
Google itself states that the quality of content is not only seen from the uniqueness and how informative the content is for readers, but also from the technical side of writing such as spelling and minimization of typos. From the reader’s point of view, content containing many misspellings and typos will reduce the trust or credibility of the website itself. Although not all readers understand or care about the technicalities of writing, we also cannot ignore that today’s readers are more critical people. Logically, how will people believe the information we convey if we are still struggling with basic writing techniques? From the side of Google as a search engine, content with many misspellings will make it difficult for the accuracy of the search algorithm. For example: when a reader types in the phrase “where to buy cheap hosting packages”. Based on the SEO optimization you did, your website should be on page one, but because your content title is misspelled to “Sell cheap hosting packages” for example, Google decided to “throw” your content to the twentieth page.
Tip: If you don’t understand basic writing techniques, use the online Indonesian Spelling (EBI) book or Big Indonesian Dictionary (KBBI) as a guide.
2. Trick the Readers
You create content with titles that contain the keywords you are targeting, but the content is completely irrelevant to them, or even if relevant only briefly discussed while the rest of your content discusses other things. This is called misleading the reader. Cloaking also includes misleading readers and putting your website at high risk of being penalized by Google. What is meant by cloaking is showing different content to readers and Googlebot.
Tip: Match the title with the content because a bombastic title but the opposite content will give a bad impression.
3. Buy and Sell Link
In recent years, Google has warned about buying and selling links. What is meant by buying and selling links is exchanging links for money, products or services. Easier, sponsored post with backlink rel=”do-follow”. Content that has too many of these types of links clearly violates Google’s quality guidelines. Consequently, the content or even your entire blog will be removed from the search engines. Unfortunately we have not found sufficient valid literature on how many paid links or paid links are allowed and which are not.
Tip: Use the rel=”nofollow” attribute for paid links.
4. Low Quality Sponsored Post Content
If the previous point discussed was the existence of backlinks, then at this point it is about the quality of the content itself. When making a sponsored post in the form of a review about a product, be it goods or services, a blogger often describes the product. There’s nothing wrong with that, what’s wrong is if the description is just a copy-paste from the product provider’s website. Indeed, not all reviews are sponsored posts, reviews are often also done voluntarily because the blogger wants to provide information to his readers. However, if the content you create is paid content, here are some things you can consider before creating content: Create content that contains honest reviews, give ratings. If necessary, also include the advantages and disadvantages of the product based on your experience. If the sponsored post you receive is a content placement, edit it well before publishing. Fix it if there is a technical error, adjust it to your language style, and first check whether the content is a duplicate of other content or not. No matter how tight your sponsored post schedule is, publish wisely. For example, today’s sponsored post, then the next content is your content. Two days later, sponsored post again, and so on. Because after all, no reader likes to be “fed” with ads every day. When creating content and want to describe a product, use your language. The logic goes like this, if it’s just copy-paste, why do readers bother coming to your blog? Isn’t it better to go directly to the product provider’s website? Choose a product that correlates with your blog. For example, your blog niche is about Internet technology. So products such as cloud web hosting service providers and domains, blog templates, or tools will certainly be more relevant than culinary, for example.
Tip: Apart from sponsored posts, there are several other ways to make money blogging.
5. Arisan Link
Exchange links in the context of good intentions to increase traffic is often done by bloggers. However, you may not know that this is a technique that violates Google’s quality policy. Link gathering includes link schemes or engineered links and will cause your site or blog (again) to be taken down from search engines.
Tip: Use the rel=”nofollow” attribute for link gatherings.
6. Patchwork Content
What Google constantly warns about quality content is informative and comprehensive content in the sense of content that discusses the topic in detail and thoroughly, not just content where one paragraph is taken from site A and another paragraph is taken from site B. Sites containing content like this. From the title, it looks very grand, as if it promises the knowledge you need, but when you read it, it turns out that it’s just a duplication of content on other sites.
Tip: Write something you know and understand well.
7. Irrelevant Keywords
What Google constantly warns about quality content is informative and comprehensive content in the sense of content that discusses the topic in detail and thoroughly, not just content where one paragraph is taken from site A anEven though Google is a machine, they can recognize correct sentence structures. They will know what the content contains and which keywords we are trying to optimize. Sentences that seem “forced” and unnatural just to enter certain keywords will have a bad effect on the overall content. That’s why a content creator should have the shrewdness to build complete and natural sentences.
Distinguish the following two sentences:
For unit t-shirt users who are in the world of t-shirt design, of course they need qualified software to design t-shirts.
For those of you who like to use a single t-shirt design for a non-typical appearance, of course you need design software to meet these needs.
In your opinion, which one is better to read?
Tip: Pay attention to coherence (logical relationships) between words and between sentences.d another paragraph is taken from site B. sites containing content like this. From the title, it looks very grand, as if it promises the knowledge you need, but when you read it, it turns out that it’s just a duplication of content on other sites.
Tip: Write something you know and understand well.
8. Keyword Stuffing
The more keywords in one paragraph, the better. This myth is often exhaled by those who either don’t really understand SEO or they intentionally give bad tricks. Repeating keywords in one paragraph, especially if all of it is anchor text that is given a link to another site, is called keyword stuffing which of course is not good for your website ranking.
Example of keyword stuffing:
We sell custom boots. Our custom boots are made of genuine leather. You can order our custom boots at [email protected]
Tip: Use keywords sparingly.
9. Web View
Fonts that are too small, too big, dark background colors with bright letters, letters that glow like disco lights or colorful like rainbows, and so on. In essence, the appearance of a website that is not friendly in the eyes of the reader can reduce user experience points. To put it more clearly, Google and other search engines consider the appearance of a website because when displaying a site in search engines, what they expect is that users will get the information they are looking for. When for example the information is obtained but the appearance of the website is messy, the user will immediately switch to another more readable website. When the user is only on a website for -say- two seconds and then immediately closes the web, Google will think that the search results they provide are useless. That way, Google will consider not including the website in future search results.
Tip: Instead of choosing a web display that has a lot of decoration intending to be eye-catching, it is better to use a simple template but have content that attracts readers.
10. Irrelevant Videos
To make readers stay longer on a website, writers often include videos in the content. This is a good trick because in addition to lowering the bounce rate, video also has several other functions: Not all readers easily understand visual information such as writing, there are readers who understand better if the information is conveyed in audio or audio visual form. The existence of the video accommodates the variation of these types of readers. Video serves to complement the content. For example, there is information that is not conveyed in the content, but is conveyed through video. That’s why before inserting a video, it is necessary to consider whether the video is indeed relevant to the content or not. Irrelevant videos will give a bad impression to readers as well as to search engines.
In principle, quality content is content created for readers, not just for search engines. Blog SEO optimization is just one of the steps so that the information on our website can be communicated to more readers. That’s why the quality of the content is the main pillar of a website.