Search engines like Google have a serious problem with duplication from the past. It is often referred to as duplicate content. Duplicate content, in short, is similar content that is displayed in multiple locations (URLs) on the web. What is the impact? Search engines don’t know which URL to show in their search results. This can actually “hurt” the page rankings on your website if your content is duplicated. Especially when other people start linking to all the different versions of the content or post, the problem can get bigger. How clear is this content duplication problem? The article that we present this time will help you to understand how the technical explanation is, what are the causes of duplicate content, and what solutions can be done to overcome it. Happy reading, I hope this article helps!

What is Duplicate Content?

For example your article about ‘keyword x’ appears at and the same content appears at . This situation is not far-fetched. This kind of thing happens a lot in many modern content management systems today. Your article has been duplicated by some other blogger. Thus, some links go to the main URL; one link to another URL. This is a major problem with search engines that has always existed: it’s a problem for you too. Why is duplicate content your problem? Because the links are both promoting different URLs. If they all link to the same URL or just one from your original blog, your chances of getting ‘keyword x’ rank are higher. But with duplicate content, the chances are smaller, even worse, you can be taken down from Google even though you are the original creator.

Why is Managing Duplicate Content Important?

Before we show you how to deal with existing duplicate content, let’s briefly discuss how the search engine giant Google has handled duplicate content so far. In 2013, someone from Google named Matt Cutts said that 25-30% of content on the internet is duplicative. If you do the calculations, now the number is much higher. Why? Yes, based on common sense, duplicating on the internet is very easy. You just see which content is good, then click copy-paste. Just imagine yourself as a final year college student who is doing his thesis in the internet age. Finding information is easy and the desire to simply copy what is there is also great without having to process it first, just copy and paste. Working on a thesis or assignment in an era where there is no internet, the conditions are different. Even if you want to copy, you need to type it yourself first from a pile of books in the campus library. Well, because the phenomenon of duplicate content is so common, Google does not give certain penalties or punish the perpetrators. So, Google does not penalize duplicate content if the complainant does not report it, unless it is purely spam. So if there’s no penalty if you copy something from someone else’s blog? Then why should you care about who is copying whose content? The biggest reason is when there is duplicate content, the Google search engine has a difficult job in filtering and determining which version of the content will be displayed in its search results or SERP (Search Engine Page Result). This means content that you have put in so much effort and time to create may not appear on search results pages, but to his heart’s content, stolen versions of your content created by business competitors or whoever it may be are people who can’t tell. stupid or evil instead get into the rankings you seek on Google. Upset yes, read it. Google does often fail to filter the original version of the content, causing website owners to suffer by getting lower rankings or even if they get a complaint about the original content that is taken down by it. The ranking is lower because the existing traffic or website traffic is lower and has less authority regarding relevance in search. You need to be aware, duplicate content appearing in search engines can damage your brand authority or brand and can also damage your content marketing efforts substantially. This is a serious thing that sometimes, people do with malicious intent to lower your SEO chances. This often happens to businesses based on websites or the internet. Even black hat SEO services are now everywhere. These perpetrators can duplicate your content, change their stolen posting date (earlier than the actual posting date on your website), even after reporting your original content as duplicate content to Google. But there are also novice bloggers who do not realize that this can “hurt” aspects of your business. They just copy-paste your content. So regarding this, we will discuss it further in the following explanation.

Causes of Duplicate Content Happening a lot on the Internet

Many reasons cause duplicate content to occur. Most of the reasons are technical: it is not uncommon for one person to himself decide to post the same content in two places that both belong to the same but different domains, without distinguishing the source. Yes, I think it’s not natural for those of us who have pretty good IT knowledge. Simply put, this happens mainly because the website developers don’t think of search engines or internet users, they just think like ordinary people. They think yes the content is the same, so it doesn’t matter. So, most duplicate content problems do occur because of a technical misunderstanding. However, don’t turn a blind eye, as previously mentioned about black hat SEO, many people also do it on purpose. Or, a blogger or website developer is not that cruel, just focuses on benefiting yourself by seeing your website has good Domain Authority and content ranks first on Google. Then he thinks, by stealing your number one content, he can also increase his DA score and ranking in search engines.

How to Know Who is Duplicating Your Content

How to? Do you have to constantly use search engines by typing in your content title or keywords? Of course, there are better ways to find out who is duplicating your content as well as digest how they did it, how it was duplicated. Here we will describe briefly!


Copyscape is a simple search engine that allows you to enter the URL of your content to let you know if duplicates are floating around the Internet. You can get multiple results using Copyscape’s free search tool, or you can also pay for a premium account to be able to check up to 10,000 pages on your website, and the rate increases as the number multiplies.


The first way you can do it is via trackback in WordPress. Existing duplicate content will appear in the spam folder if you use Akismet. The key to getting trackbacks is to always include links to other posts in your content. Make sure the link has good anchor text. Building backlinks is also good for your website SEO.

Google Search Console

The next way to find duplicate content is to use Google Search Console. How to? It’s quite easy, you just have to go to your website in Search Console, then try to look under your website on Web> Link to Your Site. Then sort by the Linked Pages column. Any website linking to your many posts that are not social networks, social bookmarking sites, or from die-hard fans/subscribers who link to you is potentially content spoofing. You have to go to their website to be sure. To find your link on their website, try clicking on one of the domains to see details of the pages on your website that they specifically link to. Then, click on one of your links or links to see which pages are linked to your website. You can see here that they might just blatantly copy the title of the post you made. So when you visit it, maybe the content is not the same.

Google Alerts

If you don’t post often or want to keep up with all the blog titles that rank well on other people’s websites, you can create a Google Alert using an exact match for your post title, by typing the title in quotation marks. You can submit all Google Alerts to an RSS feed so you can manage them in Google Reader. But you can also send it periodically via email. You will even get an instant preview of the analysis results that you will get.

How to Reduce Duplicate Content

Well, we come to the most important part of this article. You will find out what steps you can take to downgrade existing Duplicate Content. Check out the following explanation!

1. Contact the Plagiarist

We know this sounds simple or cliché, but we’ve had several successful duplicate content removal requests with this usual one. Most websites and blogs have a contact form, email address, or phone number that they list on their website. Just try to contact from there first. However, it would be better if you start from the “good” way first. Try to inform the website that your content has been stolen even without malicious intent, try to provide a link to your original plagiarized content, and ask them to take down their duplicate content immediately to avoid Google penalties and other bad effects that may occur if duplicate content is allowed Keep going. If the website developer is slow to respond, or if your reasonable requests are simply ignored, another option is to try contacting the website hosting provider. Several free websites can help you to get this information such as Who’s Hosting where you just type in the URL of the plagiarizing site. Once you have the information from the web hosting, try to follow the same steps as previously mentioned to contact them and report what kind of content violation, timeline, and so on. Most web hosting services do a great job. They can respond quickly, and in many cases take down the entirety of any website that did the bad thing.

2. Take advantage of Google Tools

If you realize that someone else is reaping all the benefits of traffic or website traffic based on Google rankings by using stolen content that is yours, if you know they have bad intentions, you can immediately file a DMCA complaint against them using Google Search Console. If Google agrees with your complaint, they will remove the duplicate content from the search engine, so that their profits go back to you. Google will ask for a little information in the form of tangible evidence because they want to make sure that their actions are correct regarding the removal of the content. Take your time, they need it so you can give them all the information to build your case. It’s important to note that Google’s takedown requests are per page only, so depending on how many pages of content have been copied, be prepared to spend a fair amount of time in this phase. this one. Find out more about the safest way to register and reduce your duplicate content through the DMCA in our previous comprehensive guide article.

3. Tadd Watermark and Canonical to Content

Regarding watermarks, this is a method that does not directly reduce duplicate content but is more of a prevention and tracking measure. If you create an image or image or photo in your post content, add your logo or brand name in certain sections so that plagiarists think twice before duplicating it. As for self-referential, this can create additional protection against content plagiarists who steal SEO credit from your content. Try adding a self-referential rel=canonical link to your post. This is a canonical attribute that points to an existing URL. This can thwart the efforts of some plagiarists. While not all plagiarists will piece together the full HTML code of their source material or your original post, some will.

Self-referential will ensure your version of the site gets credit as original content. Example code like this:

<link rel=“canonical” href= />