This article will highlight many important things that can help you write better content, improve the ranking of your site or blog, and also avoid penalties from Google, including Google Panda removing low-quality sites. Content is an important part of a site and basically content is what fills a site. Almost anything can be considered content. We generally think of content as visible text on a site. However, content can also be images, videos, infographics, press releases, e-books (E-books), newsletters, blogs, vlogs, guides, white papers, reviews, lists, research, and podcasts. So how do we use each of these types of content and incorporate them into our overall strategy?

On-Site Content

To be more systematic, start with the main content. The reason? Because this will be the main page of your site and the main category of the site page. Think about which page is the main navigation of your site. This should be your first focus. See the entirety of each page, one at a time. Read what’s on your site. How’s your writing? How did you feel when you read it? Do you feel the need to have more content? Do you feel this site can be a site with good authority on the topic? Do you feel bored when you try to read the content? Can the points mentioned be written using a bulleted list or subtitles? Now try reading web pages from your two competitors on the same topic. The two sites that rank first in search engines and try to see the keywords you want. How is the content? How do you feel about the content? You may already be starting to see a pattern. When creating content, you need to put yourself in the same position as when you started your business. You tell yourself that you are going to start a business because you feel you can do it better than anyone else in your line of business. That’s the mental attitude you need to have when creating content. If you believe you are the best in your field, then show it to your readers. What makes your company unique or different? What do you do that no one else in your line of business does? How are your products and customer service better than others? This is what needs to be displayed in your content. And this is what search engines want to see. you could spend hours writing long documents about something that everyone already knows or they can find on Wikipedia. Or you can focus on what you can do differently or better than other people. Once you’ve looked at and refined your core content and made it interesting, then it’s time to take a look at the inner pages and do the same. You will find certain pages that are not necessary. Maybe you can delete those pages. Deleting a page isn’t always a bad thing. Search engines look at your sitemap and determine what your site is about based on the overall relevance of the content on your site. So if you have a web page that doesn’t really relate to what you do, it might be time to move the content to another page or delete it. Make sure you don’t forget to use a 301 redirect. You’d be surprised at how many pages you can consolidate on a large site to create new pages that can look even better. You can also save your old content and find ways to reuse it later on other pages like on a blog. The main purpose behind auditing the content on the main page of your site is to present a clear picture to users. You want them to enjoy reading your site and know exactly who you are, what you do, what products and services you have, where you are, and how to contact you. Don’t forget to think like a big man. They don’t just put content on the page. Every content produced has a purpose. Please read our article about quality blog content. Once you’re done looking at the main content of your site, it’s time to look at smaller sections, such as blogs. You will use a similar method when viewing posts on your blog. Use a spreadsheet containing a list to fill in any articles on your blog. From there, you can create categories. View articles in blogs that are similar and can be put together. Later you can see if you have data analysis about these blog pages and posts. You certainly don’t want to damage the traffic you have by moving or deleting it. A great way to repurpose outdated blog content is to reuse it. Especially if the article got traffic before. you can just rejuvenate the content. Try rewriting it again or adding new images to the content. Also, make sure you still have a link to the article and put it on your social media accounts. If you have a blog on your site that is very old, chances are there will be a lot of spam content. Try researching again and delete everything as soon as possible. Again, don’t forget to use a 301 redirect. One thing you need to remember about on-site content; spam is annoying, so you should delete it. If not, Google will do it. There is no reason to maintain poor content on your site. There is no way to fool search engines. If you can find a way, chances are someone else has found it too. And Google has likely implemented a way to find it, find it, and penalize it for bad content.

Off Site Content

One of the best forms of infographics is the one the USA Today newspaper has used for decades. Their graphics are short but sweet and straight to the point. You need to use more infographics if they are suitable for your readers. What you’re doing is not trying to create an infographic. You are simply producing a piece of content that is likely to get your readers to do something for you and send you money for buying your products and services. Ebooks can be a great way to provide valuable information to your readers. Even better, by using e-books or ebooks, you don’t have to find a publisher or spend a lot of money writing them. You can write ebooks in Microsoft Word format and save them in PDF form. Ebooks can be very powerful tools for several reasons. First, you can use it to get your site visitors to fill out a contact form to get your ebook downloaded for free. By doing this, you are adding to your email list as well. Then you can use ebooks to rewrite some old articles. Maybe you have some old pages that don’t fit the new look of your site structure. Don’t throw away the content. Fix it a bit, and put it together. Do what you need to do and publish your first e-book. There is no right or wrong way to write an ebook. I believe there are several reasons why people make ebooks and more and more reasons why people read them. Many people like ebooks because they are generally short and simple. They can download it quickly and read it anywhere, whether in the waiting room or on the plane. There are many types of off-site content that you can explore. Think about where your readers are and try to dig deeper into the themes you are good at to approach them. Try to learn what you want to produce. Maybe you need to buy a booklet, read another site, or watch a video on how to write a newsletter or how to start your Podcast. Whatever it is, what’s important is that you have an idea and start creating content. Don’t be afraid to always try different things. See what works and keep doing it. If not, don’t give up. Try rewriting it on a different medium. You will be surprised how some certain content that looks worthless can be changed and published on different means and become a hit.

SEO and Local Content

To conclude our discussion of different content types, we’ll talk about local SEO. Many people feel attracted by this. You can be sure that your optimization is closely related to the content. You can learn the myths about SEO in our other articles. One of the first things you do for local SEO is to make sure that you display your business information on your site accurately. This must be done because visitors can more easily find information, as well as search engines. The most obvious and common way is to have a contact page on your site. This may sound like an exaggeration, but make sure all contact information on your site is correct and up to date. There are countless sites with inaccurate contact information. Another common way is to put contacts at the bottom or to the side of your site. Maybe you are the type of business that relies on customers coming to your office or shop. You can put this information a little front or center. You need to know who your visitors are and where they can see this information. Then think of everything people could want from a piece of contact information. Do they need directions to your location? Does your business have multiple office locations and they need information for the closest place to them? Do you have a delivery service? Do they know what hours you are open? Or how can they make an appointment so quickly? These kinds of things are important to your customers, so consider them. Make them have a pleasant experience with your company. Once you understand local SEO on your site, you need to move on to other sites that have your company information. Check sites like Google My Business, Yelp, Yellow Page, City Search, and so on. You need to make sure these sites have the right information about your company and the data matches what is listed on your site. Find out what business ideas are suitable for small businesses. Another reason why this deserves to be included in the content is that these sites do not necessarily have accurate information. So, you have to monitor it regularly. Apart from hitting the “About Us” section of your site, it would be great if you had some content ready. After that, you can write all the contact information, phone numbers, addresses, and more. Make sure you add an attractive image including your logo and shop image and all the amenities. Use interesting and natural-looking keywords in your description and make sure to write words that make them hit the Call to Action button. Encourage your customers to write reviews about your site. Make sure you respond to all reviews as soon as possible. People love this confession. Thank those who have written positive reviews. Maybe you can offer them a coupon for their next visit. Try to empathize with visitors who leave unfavorable comments. In the future, you can improve your service. Reviews are great content that many people use. People decide to buy something or eat at a restaurant based on reviews. In addition, reviews play a role in search engines and appear on the front and center pages of the site. Some people even think that reviews have their own weight in search results on Google or others. The main idea is awareness of your content. Don’t be limited by the content on your site. Think creatively and try to find out where your readers are. Always try new things, don’t be afraid to fail, and try to turn failure into success. It used to be that many writers were employed in the SEO world to produce a lot of content. This was effective for years before the advent of Google Panda, which penalized bad content. A lot of content is available and you should consider using it if you need to. However, write content that is more than just good. You can’t expect people to know more about what you’re talking about than you and your staff. It’s a good idea to pay attention to the next piece of advice about writing content. Either you do it yourself or find a way to engage your staff members, executives, brand ambassadors, or even your customers. Who could write about your business better? Don’t entrust your content to writers you don’t know who you’re recruiting for just to fill a void. If something is worth writing about, then the results will be great. Then, think about your visitors. Not you. If you prioritize your site visitors, then you will win. Be a leader in your industry. If you produce content that can engage your site’s visitors, they will not hesitate to share it. That’s an explanation of the types of on-page and off-page content. One thing that should not be forgotten is to use the best hosting so that the site runs smoothly. At Dewaweb, you can choose a cheap domain and host complete with an SSL certificate and backup server.