Quality content, the parameters are easy to know because they are more related to technical issues and have a theoretical basis. But quality content that attracts readers is another thing because it is closely related to taste which is relative. To create content that is read from start to finish, a writer must have knowledge of psychology, communication science, and demographic analysis. Sounds really hard, doesn’t it? Not really, it’s easier when practiced. So, let’s get started:
How to Create Interesting Content
From the reader’s perspective, content can be categorized into two types:
- Which is read because the information is needed. For example, how to, step by step, and tutorial content.
- Which is read because the reader really likes it, regardless of the type of content.
This is where a writer is challenged: to create quality content that delivers benefits and reads from the first word to the last point.
- Know Your Readers & Content
Pay attention to statistics on reader demographics, gender, age, domicile, profession (if possible), and topics of interest to them. Save the list then perform another analysis:
- Find out what content or topics are read the most. You can see it in pageview.
- Find out what content or topics trigger the most reactions. The parameters are comments and shares.
For example, you know that your readers are women aged 25-35 years, living in a big city, undergraduate education level, 35% housewives + 65% working mothers. Intending to provide education, you create content containing how to install electrical installations at home. The content you create is informative and useful, but is it interesting to your readers?
- Speech Style or Language Style
Please differentiate between speaking style and writing technique. For example, the selection of pronouns (I, I, I, ane, etc.) is a style of speech, spelling, and punctuation are writing techniques that should not be violated. The speaking style also has to do with how you communicate with your readers. Whatever site you have, personal or corporate blog, keep in mind that no reader likes to talk to machines or robots. So, you should pay attention to the style of speech. Every writer must have their characteristics, use that character as a unique value.
- Captivating content is content that is easy to read
Since written language has no intonation, read your content aloud. If it feels good to read, congratulations. If not, please edit again.
What is meant by communicative is that the message you convey can be received and understood well, is not ambiguous, and does not have multiple interpretations. Place the reader as the interlocutor, ask for their opinion, provide space for interaction, and “coax” the reader into reacting.
Whatever style of language you choose, whether it’s formal, semi-formal, or even slang, make sure it’s consistent with it.
“Write what you know, and know what you will write.” Familiar with this sentence? Blog content, even though it is personal and testimonial, must still be based on valid data. For example, in a post, you say that your blog has a lot of visitors. How much? The stats? That’s just the number of visitors. What if what you are discussing is data that is public information? The poverty rate in Jakarta, for example. You can’t just say, “There are a lot of poor people in Jakarta,” without providing valid data. Smart writers will research BPS first and mention numbers, if necessary graphs. Why is the validity of this information important? Because validity will build credibility which means building trust from readers. And a credible site will captivate readers on its own.
- Empathy and Sensitive
Don’t go too far to discuss sensitive issues, let’s discuss the close ones. Even if you know the demographics of your readers, there are things you can’t predict. For example, you are discussing a menu at a restaurant, say mutton soup. Here’s how you would describe it:
“It feels so good. The price is also cheap, only 350 thousand per serving.”
There are 3 main points in the 2 sentences above:
- Delicious – has to do with taste.
- Cheap – opinion, related to purchasing power.
- 350 thousand – related to data.
If you’re a sensitive writer, you wouldn’t say 350k is cheap because that much costs the same as a standard five-star hotel meal. The problem is, do you know the purchasing power of your readers? Who originally wanted to give an opinion, one of your readers even left.
Then how best? There are several ways:
- It feels so good. The price is 350 thousand per portion. ==> Only disclose data, no need to give opinions.
- It feels so good. For an international class restaurant, the price of 350 thousand per portion I think is quite reasonable. ==> Describe “class” so that the reader does not misinterpret.
- It feels so good. The price is 350 thousand per serving because the meat used is imported meat from blah blah blah, cooked in a blah blah blah way, useful for blah blah blah. ==> Explain the benefits.
Diction (choice of words or terms) will affect whether the information we convey is understood or not by the reader. Each reader has a different vocabulary savings, depending on their insight. If your blog has a very specific segment of readers, word choice doesn’t matter. For example, a special blog for medical students, a blog specifically for programmers, and others. However, if your audience segment is not very specific, we suggest choosing a more general word or term.
Tips for Choosing Diction
There are several things that must be considered in choosing a diction, namely:
- Avoid using too many foreign terms. If the foreign term has an Indonesian equivalent, it is better to use Indonesian. Example: download – download, upload – upload.
- If using Indonesian terms that are not very familiar, use the descriptions in brackets. Example: The prefix (prefix) is written in series with the word that precedes it.
- The name of the institution, the name of the program, and the software are not translated into Indonesian. Example: Facebook, SSL Certificates, Ms. Words.
A writer’s failure is when he bored his readers. Even though you already know the topics that your web readers like the most, that doesn’t mean you can write about the same topic every time.
- Serve varied types of blog content. For example, today it’s about content, two days later a tutorial on how to install a domain on BlogSpot, then event reporting, and so on.
- In addition, we also cannot ignore the existence of SEO-friendly content and social media-friendly or viral content.
- Content Structure
Just imagine when you read a blog content of 2 thousand words which is all in the form of paragraphs, no breaks, no subtopics, no numbering, not even an image. Tired, isn’t it? Because reading content on a website means reading through a screen. The human eye gets tired quickly when compared to reading on paper. To keep your blog content captivating, it’s best to divide the content into subtopics. In addition to the information will be easier to digest, it also serves as a pause.
- Show, Don’t Tell
Although both are visual communication media, writing is different from pictures. When we want to describe the loading speed of a website, for example, with images we only need to show one or two graphics. With writing, it may take 2-3 paragraphs. To attract readers through writing, it means that we must also be able to “activate” their five senses. The trick is to make descriptive writing.
No skill is acquired without practice, and so is writing. Writing productivity is usually directly proportional to quality improvement. Find your type of reader, use the most appropriate language style, pay attention to feedback, and do it consistently. Content is a medium of communication. Media is used to convey messages, ideas, and information. For the message to arrive, it must be read first, right? Now, in online media, how to create quality and attractive content is indeed a challenge for writers. Thus our discussion this time. Hope it is useful. Quality blog content is not necessarily able to attract readers, but compelling content is quality.