In digital marketing, there is one term that we often hear, namely keywords. This term refers to keywords that must be included in the content. The purpose of this keyword is to display the content at the top of search engines. In addition, it makes it easier for users or potential customers for the business. So, how do you get the best keywords for the website content?

Main keyword is mandatory

The first step to determine the best keywords is to create the main keyword. You can do this by making a list or list of main keywords, noting several keyword variants that you think are necessary. Then, sort it out until there is a suitable one and in accordance with the business or thing you want to promote on the website. You can eliminate words that are considered unsuitable. The easier it is to remember and pronounce, the greater the potential to increase website traffic. Then the keywords that are created must match the content of the website. For example, for slimming drugs, users will use the keyword ‘slimming drugs’. If the website does not match the keywords it will be closed by users because it is less attractive and can reduce traffic.

Pay attention to trends on Google

Connecting the first point, to make the best keywords and main keywords you also need to pay attention to the trends that are currently being discussed on Google. Finding trending words is not difficult, you can use Google Trends. This platform contains a search graph on the website by displaying Google trends by displaying data by city, region, or language. The display presented also includes fluctuations and search volume over a certain period. For example, within one month, six months to one year. You can consider this way to find ideas for creating articles on your brand website.

Don’t make short keywords

You must have done a search on the internet with long words, right? It turns out that this technique is also influential in getting the best keywords. Usually, visitors on the internet will use four or even five more words to find what they are looking for. Therefore, long enough keywords are mandatory if you want to increase traffic. An example is for the keywords ‘Watches’, this does sell but is still less specific and ineffective or commonly referred to as ‘vanity keywords’. To avoid this, you should add other words that are quite long and more specific. For example, such as ‘Men’s Watches’, ‘Cheap Watches’, ‘Rolex Watches’ and so on.

Use tools to make it easier

Determining keywords can’t be done by just guessing. In conducting the best keyword search research, a tool is needed to get the right words. Currently, there are many tools to see what keywords have high value, are the most talked-about on Google, and have difficulty in getting high traffic. Some of these tools include Ubersuggest, Google Keyword Planner, Hittail, and many more that you can choose from. These tools have their respective advantages. So it shouldn’t hurt to try them one by one and then do a comparison of which one is the most effective.

There’s nothing wrong with glancing at competitor keywords

Maybe this method looks a little gambling, but in the business world, it is normal to look at competitors. This is done to find out what makes this competitor a little superior, and we can correct our shortcomings to compete with competitors. Glancing at the best keywords used by competitors is also arguably not difficult. You can use tools like SpyFu to analyze your site or the competition. There you can compare what words are effectively used by competitors for you to evaluate and can be applied to your website. Not only that, to find the best keywords and increase traffic and data security on the website, you can also use the best hosting services in Indonesia for smooth business. Hope it is useful.