Is a term for punishment from Google for contextual backlinks whose footprint is clear so that Google can find out. Sandbox will make your keywords do not appear on search engines, or down to thousands of pages, or even not appear at all. Of course, this will hurt the number of visitors to your website or blog. Because, when people are looking for something, they usually only see page – 1 and page – 2 of the Google search engine.

So much information about SEO with efficacious contextual backlinks, hopefully, it’s useful.

What Are Contextual Backlinks?

Contextual backlinks are links embedded within content, such as blogs or articles, not something like a business directory. The idea is that the link to your website is surrounded by contextual text, relevant content, and information that explains where the link is leading. This is important for two reasons, which are inherently related to each other:

Reason #1 – Better UX

First, you provide a good user experience when you provide some indication of what someone can expect to see when they click a link on a web page. Website owners, webmasters, and bloggers should use contextual inbound links to help link juice flow and to make sure users know what site they’re on.

Reason #2 – Better relevance

Second, search engines have realized that including link context in their algorithms helps weed out unimportant, relevant, and misleading links. This is because search engines inherently remember user experience, as they want to show people the best and most relevant links in their results.

Why is Contextual Link Building Important?

The reason why contextual links are so important is that search engine algorithms give them much greater weight than non-contextual links. The idea is that if you get contextual links within the content, it’s because it’s relevant and adds value to the article. This understanding allows search engines to have more confidence in the idea that the link was acquired—not added to manipulate search rankings. Here are some of the biggest benefits that contextual linking to your site can provide:

  1. More traffic — people are more likely to click on links within useful content
  2. More visibility — more people will see your brand, name, and website
  3. More links — other people who see you linked in a section are more likely to link to you too
  4. More authority — search engines will give you more page or domain authority
  5. More credibility — people will gain increased confidence in your skills

It all comes back to the two main pillars of SEO in today’s digital marketing landscape: quality and relevance. In particular, you want to pay attention to backlink quality and link relevance. Tips & Warnings Contextual backlinks are almost always better quality and more relevant than other types of links, so you should want to get them.

How to Get Contextual Backlinks?

So contextual links are very high quality and can have a big impact. That’s all well and good, but building it requires a certain link building strategy and a lot of hard work.

Find contextual links (quickly):

Compiled by experienced SEOs, backlink gap analysis can help you find contextual backlink opportunities faster. Contextual backlinks are an important part of any SEO strategy. This type of link indicates that a website has been mentioned on another reputable website and contributes to increasing the credibility factor in the eyes of Google or Bing. Here are the five best ways to get more contextual backlinks:

Guest Post

Guest blogging has been around for a long time, but its use in link-building strategies has changed. Now, with a focus on relevant links, they have become an essential part of any contextual link-building campaign. Writing posts for other websites that have ties to your niche helps you add contextual links. You can write sections that enable the site and its readers with a link back to your site within the content. There are your contextual backlinks there. The best part about guest posting is that it’s one of the more natural ways to get links in a larger volume over time. It also gives you more control over what pages are linked to, and what anchor text is.

Here’s an example guest post with contextual links:

The author of this guest post added a link to a virtual assistant training article they wrote on their website. In the context of a guest post, it is relevant to the topic and provides more information to complement the article. Note: linking your site in the “about the author” section or bio doesn’t count.

Niche Focused Authority Links

One of the best ways to get good contextual links is to focus on getting links from high-authority websites focused on your niche. If your business is in the auto industry, you can focus on getting links in articles like Auto Trader or top sources like Cars and Drivers. This is the most difficult type of link to obtain, but also the most valuable. It takes writing high-quality content that such an authoritative outlet can share, as well as a lot of relationship building. In the end, these are contextual backlinks that are most worth paying for. Instead of spending a lot of time and money trying to do everything yourself, you can use an agency. The agency has established relationships with such authority sites in various niches, so getting links for them is easier.

Editorial Link

The editorial links are from high authority websites that don’t focus on a particular niche in general. News outlets like Forbes, Huffington Post, CNN, and so on stand on authority. They will have editorial articles that will touch or focus on various niches and industries. These can be similar to niche-focused authority links, but with a more editorial focus. Having links in news-based editorial articles makes it easy to have contextual links. They are also almost as difficult to obtain and require a lot of effort to obtain. You can use services such as HARO (Help A Reporter Out) to find journalists looking for quotes and expert opinions on a topic. You just need to be quick to take advantage of opportunities that fit your niche so that your expertise is more trusted.

Broken Backlink

Find natural and good-quality links by finding broken links on websites that have good authority. Very useful for finding contextual links that are in your niche. That way, you can more easily replace them with your equivalent articles or pages. Here is how the process generally works. First, look for broken links on high-quality websites. You can start by checking your competitor’s backlinks, see if they’re getting any links that are now broken. Next, contact the site with the broken link to let them know about the problem. This is a good help for websites because having broken links is a bad user experience. You can ask them to replace it with your page or content that includes the same information. If you don’t have a good substitute at the time, make one and then make a tune. One good example is the company Velo IT Group, which obtains contextual and editorial links from the website. The editorial article is about having alcohol at work, offered by the CEO of the company. It doesn’t fit their niche, but coming from a high authority news website is a huge hit.


One easy way to get contextual links is to get interviews from websites. In this case, you can find a niche or high authority outlet (preferably both) that enjoys interviewing people or businesses. If you can find a way to get to it, you can add all kinds of context about your business and its people. Not only does this have context for a great link but it helps your branding as well. A good example is City West Housing, an affordable housing company that was linked in an interview with its CEO. Companies and CEOs get great profiles, and the outlet that does the interviews is CEO Magazine. There are plenty of opportunities to get this kind of interview so you can get that contextual link. One is the online presence of a small local newspaper that posts interviews with growing local businesses. Others are general but authoritative outlets like CEO Magazine. You can also find niche-specific websites that interview experts in their field for their specialty articles.