Have you ever tried to create a website or blog on WordPress? If you haven’t, you may be wondering what a sidebar is all about. In general terms, the sidebar is the area where you place your widgets in WordPress. That’s why the sidebar is sometimes called by another name, namely the widget-ready area. One of the functions of the sidebar is as a complement to the main content displayed in the center of the blog. So, the sidebar doesn’t need to be customized. However, if you want to provide additional information on the page, these adjustments will be quite helpful. Also keep in mind that the notion of sidebar applies to all website platforms, including WordPress. You can put anything on your site as long as there is a custom widget that supports it. But, actually, the sidebar doesn’t have to be on the side. The sidebar can be placed near the footer, or in any widget area on a site page. One more thing you need to remember: don’t carelessly cram content into the sidebar. Add content or information that you feel can increase the value of your website. If not, the user experience of the website can be at stake. [no_toc]
5 Uses of the WordPress Sidebar
After knowing what a sidebar is, now let’s discuss its use. But before that, do you know how to create a sidebar on a blog or website? To do this, go to Appearance > Widgets and drag-and-drop the widget of your choice. If you want to create more area, use the Custom Sidebars plugin. This plugin lets you edit the sidebar without having to add any coding, with equally great results. After providing the ‘place’, what should you add to this area? That’s right, you can add ads or other things like the following:
- Recommended Reading
Do not let visitors just walk away after reading the post. Try to draw their attention to popular posts that are still related to the article they just read. Not only increasing traffic, but this trick will also improve your Search Engine Optimization performance. The longer visitors stay on your site, the higher your website will rank in search engines.
Plugin recommendations: WordPress Popular Post and Jetpack.
- Email Subscribe
If visitors like your content, there’s a good chance they’ll find out more about your website. Try to add a subscribed email in the sidebar. Visitors can also subscribe to get the latest information or articles.
Plugin recommendations: OptinMonster, MailChimp
- Social Media Features
A good post will make visitors interested in sharing it. Add a social media sharing feature in the sidebar so visitors can share your content. If you have social media channels, you can also add widgets so that visitors can visit your social media.
Plugin recommendations: Simple Social Icons, Easy Social Share
- Website Reputation
Don’t be shy about showing your reputation. Whether it’s subscription statistics or testimonials, you can show them all. Displaying a website’s reputation in the sidebar can build trust, especially for new visitors.
Plugin recommendations: Social Count Plus, Testimonials Widgets
- For example, you have a fairly long post. While visitors are reading and scrolling through the post, the sidebar stays in place. Well, sticky sidebar is a feature that keeps the sidebar in place while visitors are reading your content. Check out our recommendations below for creating sticky widgets.
Plugin recommendations: Q2W3 Fixed Widget, Sticky Menu (Or Anything) on Scroll
Although it has quite useful functions, the sidebar is sometimes still not used properly. If you know how to use it properly, the sidebar will greatly affect the growth and traffic of your website. Now, after knowing what a sidebar is and its function on a WordPress website along with recommendations that can be applied, hopefully you can now optimize the use of the sidebar for your website or blog. Good luck!